Uptown Letters Installation

UPTOWN is a reusable, six-foot letter installation I designed for Uptown Mall in Bonifacio Global City. With one week, a limited budget, and brand guidelines to follow, I illustrated each letter around a mall theme: shopping, dining, cinema, party, gym, and pet-friendly spaces. After the team chose to separate the letters, they could be placed throughout the mall. I handled concept and illustration in Illustrator and Photoshop and coordinated specs with the print vendor. The installation increased foot traffic and was reused in other seasons within the commercial area of Uptown Bonifacio.