Hello! I’m Katrina.

I’m a brand communication designer with eight years of experience creating visual solutions across print, publication, brand identity, digital, and web design.

Throughout my career, I have had the opportunity to work in art education, magazine publishing, commercial real estate, e-commerce, and digital design agencies. This diverse background has honed my ability to adapt to various industries and design needs. I recently graduated with a master’s degree in Communication Design at the University of Europe for Applied Sciences, where I continue to explore how design thinking fosters meaningful connections between people, culture, and brands.

I believe in the synergy of design and business, using creativity as a bridge to connect brands with their audiences in engaging and lasting ways. My process is rooted in strategy, research, and visual storytelling. I pay close attention to detail and enjoy using color and composition to bring clarity, emotion, and personality to each project.

Outside of design, I draw inspiration from travel and photography, exploring how design shapes everyday experiences.

What I Do

I combine research and insight into client needs to craft creative designs that solve problems and tell meaningful stories. I thrive on collaboration and creating work with purpose, helping brands turn their creative ideas into impactful experiences.

Branding and Visual Identity

I love shaping stories into visuals that feel authentic and memorable. For me, branding goes beyond logos as it’s about building a visual language that connects with people and gives meaning to every detail.

Print and Digital Design

Whether it’s a social media post, a print publication, or a marketing campaign, I enjoy creating designs that communicate clearly and leave a lasting impression. I pay attention to balance, composition, and the small details that make each project thoughtfully designed.

Photography

Photography is currently my personal artistic practice. It’s my way to explore light, mood, and storytelling outside of communication design. I love capturing moments that feel genuine and moving, and I’d love to connect this practice to my design work when a project calls for it.

Software Skills

    • Photoshop – Intermediate to Advanced

    • Illustrator – Intermediate

    • InDesign – Intermediate to Advanced

    • Figma – Intermediate

    • Lightroom – Intermediate

    • After Effects – Beginner

    • Premier Pro – Beginner

    • Teams – Intermediate to Advanced

    • Slack – Intermediate to Advanced

    • Asana – Intermediate

    • Click Up – Intermediate

    • Google Workspace – Intermediate

    • Microsoft 365 – Intermediate

    • ChatGPT – Intermediate

    • Gemini – Intermediate

    • Claude – Beginner

    • Perplexity – Beginner

    • Wordpress – Intermediate

    • Squarespace – Intermediate

    • Canva – Intermediate

    • Amazon Seller Central – Intermediate

    • Shopify – Beginner

    • SAP Hana – Beginner

    • Deutsch – Intermediate (B1)

    • English – Proficient (C1)

    • Filipino – Native or bilingual

Follow my travel photography on Instagram @katfrancisco

Got the chance to see the Pope in person when we visited the Vatican. We were lucky to have had the opportunity to attend a Canonization Mass, which was not in our itinerary at all. Being part of a celebration that grand still feels surreal. ✨ As an
Buongiorno, Rome ❤️
Dogs in the park 🐕
Magdeburg / Quedlinburg

Get in touch

Use the form to contact me for work and collaboration.