Heypixel
Website Design • CRM Dashboard • User Interface • Visual Identity • Brand Design
Role: Graphic Designer and Art Director
Heypixel is a startup design agency and credit-based graphic design service that gives businesses flexible access to high-quality design support without long-term contracts or fixed retainers. Instead of traditional hourly billing, clients purchase credits that can be used across a range of design tasks such as branding, marketing materials, digital assets, and user interface.
This company allows teams to scale design needs up or down depending on project demands while maintaining predictable costs and fast turnaround times. Heypixel combines strategic thinking, consistent brand execution, and an efficient workflow system to deliver reliable creative output tailored to growing companies and startups.
I was the art director on the team, overseeing the overall branding and communication for Heypixel, ensuring consistency across all touchpoints from marketing to product interfaces.
I was also the lead designer of Heypixel’s landing page, where I created a user interface design for the brand, with a strong focus on conversion strategy, user guidance, and brand identity alignment.
Brand Guideline
Blog Posts Images
Social Media Posts
Worflow Poster
Design that matters
〰️
Design that matters 〰️
Presentation Design
Facebook / LinkedIn Banners
As the art director, I defined the visual direction, refined the brand identity, and guided the creative team to maintain a cohesive narrative and high design standards. Through strategic oversight and collaborative leadership, I ensured that every output not only looked compelling but also strengthened the brand’s positioning and business impact.
Designing the Landing Page
I structured the landing page around a single primary goal: encourage users to sign up and explore the platform.
Key decisions:
Clear above the fold value proposition
One dominant primary CTA with supporting secondary CTAs
FAQ and trust elements are placed before the final conversion section
I designed the flow based on a psychological progression:
Problem → Solution → Benefits → Trust → Action
This ensured that each section prepared the user for the next step.
Parallax Landing Page
To create a more engaging and intuitive experience, I designed the page as a parallax landing page. The scrolling behavior was intentionally used to guide users with information at once. This reduced the cognitive load while maintaining attention.
To further strengthen user flow, I simplified the navigation structure, grouped content into clearly defined sections, and used visual anchors and directional cues.
As a brand designer, I approached the landing page as an extension of the Heypixel brand system.
I established the refined color palette aligned with the platform’s digital and immersive character, the typography system balancing clarity and personality, and a consistent visual language across UI components.
The brand is expressed not only visually but also through tone of voice and interaction behavior.
CRM Dashboard User Interface Design
Design that matters
〰️
Design that matters 〰️
Following the conversion-focused landing page, I expanded the digital ecosystem by designing a CRM dashboard from scratch to support internal lead management and sales workflows. While the landing page focused on acquisition and conversion, the CRM focused on operational clarity, efficiency, and long-term user engagement.
The brand needed a structured internal tool to manage incoming leads, track sales activities, and monitor performance. There was no existing dashboard, which meant defining the information architecture, user flows, and visual system from the ground up.
The challenge was to translate complex data and workflows into a clear, intuitive interface that supports fast decision-making while remaining aligned with the overall brand identity.
I began by mapping key user tasks such as project overview, status tracking, activity logging, analytics, and credit monitoring. Based on these workflows, I defined the information architecture and structured the dashboard around task-based modules.
To ensure clarity and usability, I introduced:
A clear visual hierarchy prioritizing key metrics
Modular dashboard components for scalability
Structured data tables with improved readability
In parallel, I developed a consistent UI system including typography, color logic for status categories, and reusable components. This ensured that the CRM dashboard felt like a natural extension of the Heypixel brand rather than a disconnected internal tool.