Beauty Boss Academy
Date
October 2021
Category
Art Direction • Print • Digital Design • Social Media
Beauty Boss Academy is an online education platform built by beauty enthusiasts and professionals, offering courses and mentorship for entrepreneurs in the beauty industry. The brand champions empowerment, community, and professional growth—and it needed a visual identity and learning materials that reflected this mission.
I was tasked with developing a cohesive design system across both digital and print touchpoints, including the Classic Course Guide, Volume Course Guide, website blog banners, social media posts, course certificates, and the brand guideline. The goal was to ensure that every visual interaction with the brand felt professional, trustworthy, and inspiring.
Horizontal Banners
Social Media Posts
Course Certificate
Volume Course Manual for Eyelash Extension
Brand Guideline
The refreshed visual system brought cohesion and confidence to Beauty Boss Academy’s brand presence. With consistent design principles in place, the team was able to communicate more effectively across all channels and provide learners with a more polished, trustworthy experience. The new designs enhanced brand recognition, streamlined content production, and contributed to a more engaging learning journey.